Slenyto II

Concept ideas, art direction, design and branding

Background

For children with ADHD and autism, poor sleep doesn't just make for tired mornings, it unravels everything. Concentration fragments. Behaviour escalates. The challenges these children already face each day are magnified by nights that offer no real rest. And the impact doesn't stop with the child. Parents lose sleep too, physically, emotionally, and in every quiet moment they spend worrying about what tomorrow will bring.

Slenyto wanted to speak to all of that. Clearly, warmly, and in a way that felt true to the lives of the families it was made for.

Solution

The Sleep Thief had already done something rare, it had connected. With clinicians, with parents, and with children. So rather than move on, we leaned in.

The next chapter took everything that worked and gave it a world to live in. A comic. Vivid, playful, and immediately familiar, the kind of storytelling that children instinctively trust and adults instinctively remember. A format where the key clinical benefits of Slenyto didn't need to be listed. They could be lived, panel by panel, through characters who felt genuinely real.

To get there, we brought in illustrators who didn't just execute a brief, they inhabited it. Each artist interpreted the characters through their own creative lens, giving the world texture, personality, and life that no single house style could have achieved. The result felt discovered rather than designed.

With storylines and scenes built to carry both emotional truth and clinical meaning, every page did double duty, entertaining the child holding it, and informing the adult reading alongside them.