Hi, I’m a creative problem solver, storyteller, leader, joker, family man, coffee brewer, pizza maker, dumpling producer (and eater), dad wrestler, gym-goer, outdoorsy Northumbrian who has been hatching creative plans in London for over 20 years.
I'm a Creative Director with a thing for ideas that actually mean something. I've spent years working across healthcare, lifestyle, and media — leading campaigns, building teams, and turning complex briefs into work people remember.
I care about the whole picture: the concept, the craft, the consistency. Whether I'm pitching to a global client or sitting down with a junior designer, the goal is always the same, make something worth making and have fun while doing it!
£7.5M
New business secured through creative pitching
−30%
Fewer revision rounds after reworking workflows
Multi-award winner
Rx Club,
Creative Floor
Creative Director — Life Healthcare Communications
Led campaigns across digital, film, print and social, building visual systems, tightening brand consistency, and translating complicated medical content into ideas people actually connect with. Also ran the rebrand of Life itself, from identity through to internal comms.
Associate Creative Director — Page & Page
Concept-led campaigns for multiple markets, from strategy all the way to execution. Developed brand systems that held together across digital, social, and experiential, and presented them to senior stakeholders without losing the idea along the way.
Senior Art Director — Wordbird Advertising
New business pitches, brand guidelines, and helping raise the creative bar across the studio. Introduced regular trend sessions to keep things fresh and keep the team thinking.
Senior Art Director — Cherry Advertising
Award-winning campaigns across every channel. Contributed to £7.5M in new revenue through pitching and concept work. Built visual frameworks that kept brands coherent at scale.
Earlier:
Freelance Senior Art Director (TAG)
Creative Lead (DMG Media)
Senior Designer (A&N Creative, Associated Newspapers)
Lead Designer (The Sunday Times)
WINNER
Creative Floor
Print Advertising
WINNER
Rx Club NY
Advertising Campaign
GOLD
Rx Club NY
Internal Communications
SILVER
Rx Club NY
Best Educational Animation
AWARD OF EXCELLENCE
Rx Club NY
Creative Direction
Creative Direction
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Brand Strategy
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Campaign Ideas
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Art Direction
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Branding Systems
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Team Mentoring
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New Business Pitching
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Creative Management
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Creative Direction // Brand Strategy // Campaign Ideas // Art Direction // Branding Systems // Team Mentoring // New Business Pitching // Creative Management //