Vifor campaign

Concept ideas, art direction, design and branding

Background

Iron deficiency doesn't announce itself dramatically. It arrives quietly, as tiredness that doesn't lift, as breathlessness that appears where it never used to, as the gradual narrowing of a life once lived more fully. For patients with heart failure, it compounds an already heavy burden. The walk to the end of the road becomes a negotiation. A social occasion becomes a calculation. And slowly, almost without noticing, the world outside the front door begins to feel like somewhere that belongs to other people.

This is not just a clinical problem. It is a life, contracting.

Solution

An awareness campaign built around a single, powerful truth: IV iron therapy gives patients their world back.

Not in a vague, aspirational sense, but concretely, measurably, visibly. Reduced hospitalisations. Improved exercise capacity. Gains in the 6-minute walk test that translate, in real life, to a trip to the shops, a walk in the park, an afternoon with grandchildren that didn't need to be cancelled.

The campaign's role is to close the gap between what the evidence shows and what clinicians routinely offer. To remind HCPs that behind every set of bloods is a person who stopped going out, and that the treatment to change that is already within reach.

Because the front door shouldn't be the finish line. And for too many patients with unaddressed iron deficiency, it has quietly become exactly that.