Epistatus campaign

Concept ideas, art direction & design

Background

When a seizure happens, the person reaching for rescue medication is rarely a clinician. It's a parent, a teacher, a carer, someone who loves the patient and is terrified in equal measure. In that moment, the design of the product in their hands is not a secondary consideration. It is everything.

Epistatus was built for exactly that moment. Engineered for the non-specialist. Intuitive under pressure. Clear when clarity matters most. For patients aged 10 to 18, an age where independence is growing and the people around them are changing, Epistatus puts confidence in the hands of whoever needs to act, wherever they happen to be.

Solution

A promotional campaign for HCPs built around a single, powerful truth: Engineering that moment.

The campaign's purpose is both clinical and cultural. In the short term, it gives Haematologists, neurologists, and primary care physicians a clear, confident rationale for switching patients from Buccolam to Epistatus at the 10-year threshold, and the language to make that conversation proactive rather than reactive.

In the longer term, it sets its sights on something more ambitious. The same instinctive trust that the EpiPen has built in the allergy space, the sense that every school bag, every classroom, every sports kit should have one, is what Epistatus is working towards in epilepsy. A product so clearly positioned, so deeply understood, that recommending it feels less like a prescribing decision and more like common sense.

Because the families and carers of children with epilepsy deserve exactly what allergy patients already have: a rescue medication they can reach for without hesitation, administer without fear, and trust completely.

That moment will come. Epistatus makes sure they're ready for it.