Award-winning creative leader with over 20 years of experience in global branding, design strategy, and multi-channel campaigns. Proven track record of fostering team growth, driving client satisfaction, and delivering memorable brand experiences. Adept at leading cross-functional teams, mentoring talent, and delivering innovative solutions that exceed client expectations.

What I do best

Creative Direction & Strategy:
Turning ideas into impactful campaigns that resonate.

Global Branding:
Building and evolving brands that stand out in crowded markets.

Team Leadership:
Mentoring and motivating teams to push creative boundaries.

Client Partnerships:
Building trust and becoming a go-to creative advisor.

Design & Storytelling:
Crafting visuals and narratives that connect with audiences.

Awards

Winner. RX Club NY Global Awards
Advertising Campaign

Winner. Creative Floor Awards
Press Campaign

Gold. RX Club NY Global Awards
Effectiveness in Internal Communications

Silver. RX Club NY Global Awards
Best Educational Animation

Awards of Excellence. RX Club NY Global Awards
Creative Direction

Experience

Creative Director
Life Healthcare Communications. March 2023 – Present.

• Lead a multidisciplinary team of designers, copywriters, and digital innovators to create impactful campaigns for healthcare clients.

• Reduced internal and client revision rounds by 30% through streamlined workflows and quality control measures.

• Enhanced client satisfaction by fostering collaboration and innovation across teams.

• Managed end-to-end creative processes, from concept development to photoshoots and client presentations.

• Mentored junior team members and inspired colleagues with insights on creative trends and industry best practices.

Associated Creative Director
Page & Page Creative Agency.

• Guided projects from concept to completion, ensuring alignment with company goals and client objectives.

• Strengthened client trust, resulting in a 25% increase in repeat business.

• Led cross-functional teams to develop campaigns that boosted brand awareness and sales.

• Delivered winning pitches and presentations to secure new business opportunities.

Senior Art Director
Wordbird Advertising.

• Advised clients on concept development and design projects, ensuring alignment with brand guidelines.

• Presented pitch work to win new business and retain key accounts.

• Oversaw creative artwork quality before client delivery and launch.

Senior Art Director
Cherry Advertising – 2017 – 2021.

• Supported the Creative Director in producing high-quality work for 10+ global accounts.

• Contributed to winning £5.5 million+ in new business through innovative campaigns.

Freelance Senior Art Director
TAG.

Creative Lead
DMG Media.

Senior Designer
A&N Creative.

Senior Designer
Associated Newspapers.

Midweight Designer
Group Design.

Lead Designer
The Sunday Times.

Education

BA HONS Graphic Design
Teesside University

HND Graphic Design
Cleveland College of Art & Design

BTEC Graphic Design
Northumberland College

Training

Managing Teams
Moore Kingston Smith

Mental Health First Aider
MHFA England

Advanced Presentation Skills
Communication Coach

Branding Workshop
Johnson Banks

HTML5 & CSS3
Code Academy

Google Analytics (Standard & Advanced)

After Effects & Cinema 4D
Internal Training

Why work with me?

I’m not just a creative director—I’m a collaborator, a problem-solver, and a storyteller. I believe in the power of great design to connect people, build brands, and drive results. Whether it’s leading a team, mentoring talent, or presenting to clients, I bring energy, focus, and a passion for creativity to everything I do.